Breast Cancer Awareness Month - Women's Excellence

October is Breast Cancer Awareness Month, a time when individuals, communities, and organizations around the world come together to raise awareness about breast cancer and promote early detection. Breast cancer is one of the most common cancers among women, but with early detection and timely treatment, the chances of survival are significantly improved.

The Significance of Breast Cancer Awareness Month

Breast Cancer Awareness Month serves several critical purposes:

  1. Raise Awareness: By turning the spotlight on breast cancer, we remind women and men about the importance of breast health and early detection.
  2. Support and Education: The month provides a platform to educate people about breast cancer risk factors, prevention, and available resources.
  3. Celebrate Survivors and Support Fighters: It’s a time to celebrate the strength of survivors and offer support to those currently battling breast cancer.

Warning Signs of Breast Cancer

Early detection is crucial for successful breast cancer treatment. It’s essential for women to be aware of the warning signs and promptly seek medical attention if they notice any of the following:

  1. Lump in the Breast or Underarm: The most common symptom of breast cancer is a new lump or mass in the breast or underarm area. While most breast lumps are not cancerous, it’s essential to have them evaluated by a healthcare professional.
  2. Changes in Breast Size or Shape: Any noticeable changes in breast size, shape, or contour, particularly if it occurs only in one breast, should be checked.
  3. Breast Pain or Discomfort: While breast pain is often associated with non-cancerous conditions, any persistent pain or discomfort that doesn’t go away should be evaluated.
  4. Skin Changes: Changes in the skin of the breast, such as redness, dimpling, or puckering, can be warning signs.
  5. Nipple Changes: Changes in the nipple, such as inversion, discharge (other than breast milk), or scaling, should not be ignored.
  6. Unexplained Swelling: Swelling of all or part of the breast, even without a lump, should be examined by a healthcare professional.

Screening Guidelines for Women

Breast cancer screening aims to detect cancer at an early, more treatable stage. The following are the general screening guidelines for women:

  1. Mammography: For women at average risk, annual mammograms are recommended starting at age 40. Women at higher risk may begin earlier or have additional screening, such as breast MRI.
  2. Clinical Breast Examination: Healthcare providers should perform clinical breast exams during regular check-ups, at least every three years for women in their 20s and 30s and annually for women 40 and older.
  3. Breast Self-Exams: While not a replacement for mammograms and clinical exams, breast self-exams can help women become familiar with their breasts and detect any changes. Women should report any changes to their healthcare provider promptly.
  4. Risk Assessment: Women with a family history of breast cancer or other risk factors may benefit from additional screening or genetic counseling. Discuss your risk factors with your healthcare provider.
  5. Healthy Lifestyle: Maintaining a healthy lifestyle, including a balanced diet, regular exercise, limited alcohol consumption, and avoiding smoking, can help reduce breast cancer risk.


Breast Cancer Awareness Month is a reminder that breast health should be a priority for women of all ages. Knowing the warning signs of breast cancer and following recommended screening guidelines can make a significant difference in early detection and treatment outcomes. Whether through self-exams, clinical exams, or mammograms, taking proactive steps towards breast health can help save lives. Encourage your friends and loved ones to stay informed and screened regularly, because early detection can be the key to winning the battle against breast cancer.

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About 1 in 8 women in the United States today will get breast cancer at some point during their lifetime.  Throughout October, Breast Cancer Awareness Month, Women’s Excellence is calling attention to the important of awareness and early detection of this disease.

Dr. Jonathan Zaidan, MD, FACOG, President of Women’s Excellence, opened a dedicated mammography center within his Ob/Gyn practice to make mammogram screenings more convenient for women.

“The good news is that most women can survive breast cancer if it is found and treated early,” says Zaidan.  “A mammogram is a great test to identify abnormalities within the breast tissue that could be cancerous.  Unfortunately, one of the biggest problem’s women face when it comes to their healthcare are their busy lives, and, before you know it, 5 years have gone by since you have had your last mammogram.  We know that it is hard to get time off work, and it can be inconvenient and stressful to go to unfamiliar hospitals or imaging centers to get your tests done.  This is the exact reason why we began offering screening mammograms in our office.  Our goal is to make healthcare a priority for women by making these services, such as mammograms, easy and convenient.”

Women’s Excellence has earned ACR accreditation for mammography services.  The American College of Radiology (ACR) awards the ACR gold seal of accreditation only to facilities meeting ACR Practice Guidelines and Technical Standards after a peer-review evaluation by board-certified physicians and medical physicists who are experts in the field. Image quality, personnel qualifications, adequacy of facility equipment, quality control procedures, and quality assurance programs are assessed.

One important way that women can stay up to date with their health and wellness is through routine doctor’s visits.  Women’s Excellence is encouraging women to get their yearly well-woman exam (annual exam), and depending on your age, a mammogram screening.

“Your annual exam appointment is so important to your overall health.  At this appointment, we can identify any new problems you are facing and advise you on the ways you can keep yourself healthy, including routine mammogram screenings,” says Zaidan.  “It is our priority to educate the women in our community on the benefits of mammography screening and other cancer prevent tools, like genetic testing, so they can make the best decision for their well-being.”

In addition, Women’s Excellence is invested in patient education.  The team at Women’s Excellence provides information and resources during the month of October to increase awareness of breast cancer and the actions women can take to detect breast cancer early.  For more information, visit and the Women’s Excellence social media website.

To schedule an in-office appointment or a telemedicine consultation, visit Online Patient Support Specialists are available Monday through Friday from 8am-5pm to assist new, current, and prospective patients. The chat is located at the bottom right corner of your computer or mobile device screen at During offline hours, all chats sent will be messaged directly to a Women’s Excellence team member. Offline messages will receive a response within 24 hours. Messages received during the weekend will be answered the next business week. Appointments can also be made at (248) 693-0543.

About Women’s Excellence

Women’s Excellence is the most comprehensive obstetric and gynecologic office in Michigan. Additionally, they specialize in menopause, weight control, bladder control, endometriosis, robotic surgery, oncology, and midwifery services. Women’s Excellence is committed to staying at the forefront of innovation with cutting edge technologies utilizing robotic surgery and minimally invasive surgical options when possible. The knowledgeable, compassionate physicians and healthcare providers of Women’s Excellence focus on patient-centered processes to deliver the highest quality of care. They are affiliated with most insurances. They offer seamless medical record access via a state-of-the-art patient portal and use the latest technology for record keeping and sharing, making the patient experience easier and more efficient. Women’s Excellence is taking new patients and is conveniently located throughout southeastern Michigan in Clarkston, Lake Orion, Lapeer, Rochester, Royal Oak, and West Bloomfield. Women’s Excellence is also a proud partner of Detroit’s longstanding radio network, WJR 760AM, providing expert women’s health news and information. For more information, visit

Our Locations

Get the care you need at one of our 6 convenient locations in Metro Detroit. Our offices are located in Birmingham, Clarkston, Lake Orion, Lapeer, Royal Oak, and West Bloomfield.